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Moryvalen
Handmade Blankets & Quilts Course

Privacy Policy

Privacy Policy

This Privacy Policy explains how Moryvalen collects, uses, stores, and shares information when you visit our website, register for the handmade blankets and quilts course, or interact with our advertising. It also explains how cookies work on this site and how you can manage your preferences at any time.

Effective Date
January 15, 2026
Last Updated
January 15, 2026
Cookie controls

1) Who we are and how to contact us

Moryvalen provides an educational website and course content related to handmade blankets, quilts, fabric selection, sewing tutorials, and creative home textile design. We act as the controller for personal data processed through this website for the purposes described in this policy.

Controller contact details

  • Business name: Moryvalen
  • Address: Tržiště 366/13, Malá Strana (Praha 1), 118 00 Praha
  • Email: [email protected]

If you have questions about this policy, want to exercise your privacy rights, or want to request deletion of your data, email us at the address above. We may ask for reasonable information to verify your identity before responding.

2) Cookie categories (three tiers)

Cookies are small files stored on your device. This site uses exactly three cookie categories. Essential cookies are required for the website to function. Analytics and marketing cookies are optional and are enabled only after you consent.

Essential cookies

Purpose: core site functionality, security, session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: NO, activated automatically. Retention: session duration or up to 12 months for preference storage.

Analytics cookies

Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: YES, activated only after user accepts. Retention: up to 14 months.

Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking. Consent required: YES, activated only after user accepts. Retention: up to 540 days (Google Ads default).

For more cookie detail and plain language examples, you can also read our Cookie Policy. You may change your choices at any time via the footer link labeled “Manage cookie preferences”.

3) Marketing cookies disclosures

Marketing cookies and related technologies are used only after you provide consent. They support advertising delivery, measurement, and remarketing in a way that is intended to be transparent and policy compliant.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Opt-out from personalized advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie preference management

Use the “Manage cookie preferences” link to open the cookie consent panel and accept or reject each category independently.

5) Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

6) Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Note: our registration form is designed to minimize collection and may not request every item listed above in all cases. Where we do not collect a phone number, it is simply not stored.

7) Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

8) Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

9) Prohibited content self declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

10) Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

11) Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

12) International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

13) User rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion (right to be forgotten)
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

14) What data we collect

Depending on how you use the website, we may collect the following categories of data. Some items are collected only when you submit a form, and some are collected only if you consent to analytics or marketing cookies.

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We do not intentionally collect special-category data such as health, biometric, political, or religious data. Please avoid sending sensitive information through any form fields on this website.

15) Legal basis for processing (GDPR Art. 6)

We rely on the following legal bases, depending on the type of data and the purpose:

  • Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
  • Analytics data: consent (Art. 6.1.a)
  • Marketing/remarketing data: consent (Art. 6.1.a)
  • Security and fraud prevention: legitimate interest (Art. 6.1.f)

Where we rely on consent, you can withdraw it at any time through the cookie preferences panel. Withdrawing consent does not affect processing that occurred while consent was valid.

16) Retention periods

We keep personal data only as long as necessary for the purposes described. The specific retention periods below are used to support transparency and auditability.

Contact form submissions

2 years

Analytics data (GA4)

14 months

Marketing cookies (Google Ads)

up to 540 days

Email communications

duration of relationship + 1 year

Server logs

90 days

Cookie consent records

3 years (audit requirement)

17) Changes to this policy

If we make changes to this Privacy Policy, we will update the “Last Updated” date at the top of this page. Material changes will be notified via a homepage banner at least 14 days before taking effect. Continued use of the website after the effective date of an updated policy indicates that you have read the updated policy.

If you have questions, contact us at [email protected]. For related policies, see Terms and Disclaimer.